Objectives:
Drive brand exposure and grow audience engagement through strategic social media content. This includes real-time coverage of major events and cycling races, product launches, and timely industry updates.
Manage paid partnership campaigns with sales clients across social platforms.
Develop and execute strategies for campaign and event coverage.
Accounts managed:
2024-present: @velovelovelo_ and @pinkbike
2022-2023: @efprocyling
Social Media Campaigns
A mix of video highlight reels promoting athlete performances or marketing campaigns
View active social pages here and here
Demi Vollering interview, Tour de France Femmes 2024
Marianne Vos interview, Tour de France Femmes 2024
Tour de France Femmes 2024 crash reel
Tadej Pogačar 6 wins Tour de France 2024 highlight reel
Stage 20 Tour de France 2024 highlight reel, Tadej Pogačar
Stage 14 Tour de France 2024 highlight reel
Stage 11 Tour de France 2024 highlight reel, Jonas Vingegaard
Stage 9 Tour de France 2024 highlight reel
Stage 5 Tour de France 2024 win reel, Mark Cavendish
Race day behind-the-scenes of a stage at La Vuelta a España 2023
Mechanic POV: Promo for team partner, Muc Off
Neilson Powless Tour de France 2023 highlight reel
Paris-Roubaix 2023 bike check: Promo for team partner Cannondale
Blue jersey at the Giro d’Italia 2023: Promo for team partner Wahoo Fitness
Promo of team partner Neversecond
Magnus Cort highlight reel
Promo for team partner Rapha
Lombardia 2023 race highlight reel