Objectives:

  1. Drive brand exposure and grow audience + engagement through strategic social media content. This includes real-time coverage of major events and cycling races, product launches, and timely industry updates.

  2. Manage paid partnership campaigns with sales clients across social platforms.

  3. Develop and execute strategies for campaign and event coverage.

    Accounts managed:

    2024-present: @velovelovelo_ and @pinkbike

    2022-2023: @efprocyling

Social Media Management

A mix of video highlight reels promoting athlete performances or marketing campaigns edited by Julia Dowd:

Velo 2024 + 2025

  • Wout van Aert Tour de France (TdF) 2025 stage 21 win highlight reel

  • Maryland Cycling classic women’s interviews

  • Maryland Cycling classic interview: Brendan McNulty

  • Pauline Ferrand-Prevot Tour de France Femmes (TdFF) 2025 stage win

  • Tadej Pogacar TdF 2025 stage 21 interview

  • Demi Vollering interview, TdFF 2024

  • Marianne Vos interview, TdFF 2024

  • TdFF 2024 crash reel

  • Tadej Pogačar 6 wins TdF 2024 highlight reel

  • Stage 20 TdF 2024 highlight reel, Tadej Pogačar

  • Stage 14 TdF 2024 highlight reel

  • Stage 11 TdF 2024 highlight reel, Jonas Vingegaard

  • Stage 9 TdF 2024 highlight reel

  • Stage 5 TdF 2024 win reel, Mark Cavendish

    Pinkbike 2025

  • Brett Rheeder podcast interview

  • First ride bike check video

  • Mont-Sainte-Anne World Cup coverage

  • Mont-Sainte-Anne BTS content

  • Product review video

  • Product review video

    EF Pro Cycling 2022-2023

  • Race day behind-the-scenes of a stage at La Vuelta a España 2023

  • Mechanic POV: Promo for team partner, Muc Off

  • Neilson Powless Tour de France 2023 highlight reel