Objectives: Build brand exposure and create audience engagement + growth through social media. Accomplished by covering top events and races, covering product launches and staying up to date on industry news
Manage paid partnership deals with sales clients on social media
Shape and execute campaign and event coverage strategies
Accounts managed: @velovelovelo_ and @pinkbike (2024-present)
@efprocyling (2022-2023)
Social Media Campaigns
A mix of video highlight reels promoting athlete performances or marketing campaigns
Demi Vollering interview, Tour de France Femmes 2024
Marianne Vos interview, Tour de France Femmes 2024
Tour de France Femmes 2024 crash reel
Tadej Pogačar 6 wins Tour de France 2024 highlight reel
Stage 20 Tour de France 2024 highlight reel, Tadej Pogačar
Stage 14 Tour de France 2024 highlight reel
Stage 11 Tour de France 2024 highlight reel, Jonas Vingegaard
Stage 9 Tour de France 2024 highlight reel
Stage 5 Tour de France 2024 win reel, Mark Cavendish
Race day behind-the-scenes of a stage at La Vuelta a España 2023
Mechanic POV: Promo for team partner, Muc Off
Neilson Powless Tour de France 2023 highlight reel
Paris-Roubaix 2023 bike check: Promo for team partner Cannondale
Blue jersey at the Giro d’Italia 2023: Promo for team partner Wahoo Fitness
Promo of team partner Neversecond
Magnus Cort highlight reel
Promo for team partner Rapha
Lombardia 2023 race highlight reel