Social Media Management
Objectives:
Drive brand exposure and grow audience + engagement through strategic social media content. This includes real-time coverage of major events and cycling races, product launches, and timely industry updates.
Manage paid partnership campaigns with sales clients across social platforms.
Develop and execute strategies for campaign and event coverage.
Accounts managed:
2024-present: @velovelovelo_ and @pinkbike
2022-2023: @efprocyling
A mix of video highlight reels promoting athlete performances, athlete interviews conducted by Julia Dowd or marketing campaigns, all edited by Julia Dowd:
Velo 2024 - 2026
Interviews by Julia Dowd
Paula Blasi interview, stage 9 of the 2026 Tour de France Femmes (TdFF)
Kim le Court-Pienaar interview, stage 1 2026 TdFF
Kate Courtney interview 2026
Alison Jackson interview pre-TdFF 2026
Kasia Niewiadoma-Phinney interview pre-TdFF 2026
Maryland Cycling classic 2025 women’s interviews
Maryland Cycling classic 2025 interview: Brendan McNulty
All other
Tadej Pogačar/ Adam Yates 2026 Tour de France (TdF) stage 17
Remco Evenepoel 2026 TdF interview
Highlight reel, 2026 TdF
Crash clip 2026 TdF
TdFF 2026 highlight reel, stage 7
Wout van Aert TdF 2025 stage 21 win highlight reel
Pauline Ferrand-Prevot TdFF 2025 stage win
Tadej Pogacar TdF 2025 stage 21 interview
Demi Vollering interview, TdFF 2024
Marianne Vos interview, TdFF 2024
TdFF 2024 crash reel
Tadej Pogačar 6 wins TdF 2024 highlight reel
Stage 20 TdF 2024 highlight reel, Tadej Pogačar
Stage 14 TdF 2024 highlight reel
Stage 11 TdF 2024 highlight reel, Jonas Vingegaard
Stage 9 TdF 2024 highlight reel
Stage 5 TdF 2024 win reel, Mark Cavendish
Pinkbike 2025
Brett Rheeder podcast interview
First ride bike check video
Mont-Sainte-Anne World Cup coverage
Mont-Sainte-Anne BTS content
Product review video
Product review video
EF Pro Cycling 2022-2023
Race day behind-the-scenes of a stage at La Vuelta a España 2023
Mechanic POV: Promo for team partner, Muc Off
Neilson Powless Tour de France 2023 highlight reel